Companies are no longer restricted by a deficit in information or a delay in processing data. Managing big data is becoming seamless, they are able to utilise enhanced situational awareness to identify their target customers and interact with them in real time, and provide personalised services and responses. Internal business functions are also aided, through cloud computing and increased connectivity, to help stay on top of their core business goals.
The ‘Internet of Things’ is changing the way the world is viewed and interacts, businesses are able to make better decisions which is contributing to the most important goal for every business, increased return on investment. So to neglect it could have adverse implications on the survival, growth and success of a company. Is it a risk worth taking?