Jason – Digital Transformation Director

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Jason – Digital Transformation Director2018-08-17T16:16:05+00:00

Project Description

Interim Manager

Jason
JasonInterim Digital Transformation Director
Jason is a Digital Transformation Director with Marketing & Technology expertise for Strategy & Innovation, Leadership & People Management, Omnichannel Customer Experience, eCommerce, & Digital Marketing gained from 20 years in business including internal roles in Online Trading, Banking, Financial Services, Insurance, Digital Technology Start-Up plus an early career at Sapient and Masters in Business & Technology. UK & Australian Passport.

Key Achievements

Relaunched IG’s global digital strategy returning the business acquisition and organic ranking targets in < 12months. Launched 16 new country website with a fully mobile optimised platform.
Delivered IG’s innovative gTLD initiative building targeted content websites. The first website delivered a 30% reduction in CPA and 10% increase in conversions.
Delivered NRMA’s Omni-channel Member and customer experience program delivering a consistent experience across all channels with improved NPS and other measurement scores.
Successfully launched two new NRMA Motoring & Services Member product initiatives: Living Well Navigator with 50,000 unique users by 2nd month and Emergency Home Assistance achieving 200% of signup targets <6months.

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Project Details