BluZinc are working in partnership with Mando Group. We would like to invite Senior Management Practitioners from Digital, IT and Marketing to join us.
Please register below to find out if you are you ready for ‘The Internet of Me’.
How ‘The Quantified Customer’ will transform the way you communicate with your customers
Just 12 months ago, the Digital Analytics Association quoted that marketers on average spend 50% of their time looking for data and between 1% and 10% of their time using it…
Peer into the future and even just 5 years away, the amount of data being produced will simply be too great to be handled manually. Welcome to ‘The Internet of Me’ and ‘The Quantified Customer’.
Venue: The Club at The Ivy, 9 West Street, London, WC2H 9NE
Date: Wednesday 15 th July, 2015
Time: 8.15am-11.00am (Free event including breakfast)
Our breakfast briefing is an invaluable opportunity for Senior Digital, IT or Marketing Managers looking to make impactful change in your organisation.
This morning event is for you if you want to:
• Gain competitive advantage from key trends impacting big data in marketing
• Discover how a leading UK brand is using data-driven insights to reinvent the way that they deliver delightful experiences
• See how technology is helping smart companies to get ready for the future
• Learn how big data can drive innovation in your customer experience
• Discover more about how machine learning and predictive personalisation can revolutionise your customer touch-point communications
The elusive 360-degree view of the customer is starting to become a trusted reality for many marketers. Those who have succeeded in doing this are winning the personalisation arms race.
Smart companies are now moving away from disparate marketing tools and focusing instead on integrated experience platforms which deliver unified functionality and consolidated views of customer interactions across online and offline channels.
However, simply collecting high-level data is no longer good enough. Are you equipped to deal with the infiltration of micro-data and interactions, driven by personal devices and the inevitability of ‘wearables’, smart devices and the Internet of Things?
Is your customer management strategy ready to be enhanced through big data, taking advantage of machine-learned trend analysis and predictive personalisation? Your technologies need to be capable of collecting and consolidating these vast amounts of data and use it to deliver experiences for ‘Me’.
8.15-8.30am – Arrival, coffee and breakfast canapés
8.30-8.40am – Welcome, Ian Finch, Managing Director, Mando Group
8.40-9.05 – “Gaining competitive advantage from key digital marketing trends”, Jon Seal, Strategy Director, Mando
9.05-9.30am – “Acheiving enhanced personalisation through big data ”, Speaker, Sitecore
9.30-9.55am – “An insight into the future of predictive personalisation”, Gary Pretty, Technical Insights Manager, Mando
9.55-10.20am – “Client customer view”, UK leading brand (TBC)
10.20-10.30am – “Q&A” with the speaker panel
10.30am-11.00am – Close, with coffee and an opportunity to discuss how to set up a ‘proof of concept’ to get stakeholder buy-in for enhanced personalisation within your business
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